1) Trust and brand safety
- Clear company identity, contact email, and legal pages
- No deceptive claims, fake urgency, or unclear monetization language
- Consistent UX with no broken links or misleading CTAs
2) Compliance disclosures
- Affiliate disclosures are visible and near recommendation blocks
- Advertising and editorial sections are clearly differentiated
- Terms and privacy practices are publicly available and current
- We use program-approved tracking links per advertiser and traffic source
3) Offer accuracy controls
- APR, fee, and reward details sourced from approved feeds
- Offer freshness timestamps or update cadence documented
- Fallback states used when terms are unavailable
4) Traffic quality expectations
- Original content with clear user intent
- No spam methods, forced clicks, or low-quality incentive traffic
- Auditable referral and campaign setup
5) Technical readiness
- Strong page performance and mobile usability
- Indexable content, sitemap, robots, and metadata hygiene
- Stable outbound destinations and QA paths
